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Corporate core ideas      
Innovation leads the future! Innovation is the responsibility, Leading is the choice, The future is the way forward.

Corporate mission      
Innovate the electronic technological market, service the convenient life.

Corporate target      
To supply the best consumer electronic products for all over the world. To provide the sustainable development and employment for all our staff.

Corporate spirit
"Bamboo" spirit: modesty and nobleness, tough and straight ,unity and responsibility , striving to reach the top.

Corporate basic values
With the target guide myself, with the process practice myself, with the result, prove myself.

Corporate crisis idea
To not choose innovation and learning, is to choose the conservative and eliminated.

Corporate market competition idea
Exploring more about the innovation process, talking less about whom to compete with.

Corporate basic management idea
No excuse , Take responsibility.